The Boundaries of Magic Kingdom

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  1. Disney has four core business segments
    1. media networks
    2. Parks and resorts
    3. studio entertainment
    4. consumer products
  2. Main questions
    1. Is this two broad a focus?
    2. Can these things complement each other to create synergistic benefits
  3. Consumer products
    1. Licensing to Hasbro and Mattel
    2. Disney stores
      1. Initially there were Disney stores in malls
      2. The profits were not as high as expected so they were licensed to Children's place who sold Disney apparel
  4. Theme Parks
    1. Tokyo Disney Resort
      1. The operations and ownership is by Oriental land Company and the characters etc. are licensed by Disney
      2. Disney gets a percentage of the gate fee and the sales
      3. Because the part was so successful, it was costly for Disney not to take an ownership stake.