Harnessing the Science of Persuasion

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  1. "People like those who like them"
    1. Giving someone praise will make then more likely to like you
  2. If you give something to someone in a work setting, they are more likely to give it back to you
  3. People will follow the example of their peers
  4. Have people commit to their positions publicly
  5. People listen to those perceived to be experts in the field.
  6. Make the information seem scarce