Harnessing the Science of Persuasion
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- "People like those who like them"
- Giving someone praise will make then more likely to like you
- If you give something to someone in a work setting, they are more likely to give it back to you
- People will follow the example of their peers
- Have people commit to their positions publicly
- People listen to those perceived to be experts in the field.
- Make the information seem scarce