The Rationalizing Animal

From Clever Camel Wiki
Jump to navigationJump to search
  • People have cognitive dissonance - when a person holds two inconsistent beliefs, a person will change one of both of the beliefs so that they can coexist.
  • Dissonance that is caused by effort, time or money will often lead to a more severe attempt to rationalize the behavior.
  • We can use dissonance to convince people of certain behaviors (punish less harshly so people rationalize that the task itself if bad)